Optimize Media Mix

Understand and maximize the programs that generate the highest ROI and customer LTV. 

About Me

Sue Beckett

Founder and Owner - SBC Marketing Solutions, LLC

​sue@SBCmarketingsolutions.com​


With over 20 years of marketing experience, I have been fortunate to work for such amazing companies such as Ann Taylor, Redcats USA, Ralph Lauren and Conde Nast Publications. I was a data-driven marketer before it was "cool" (I always considered it pretty cool). Retail Marketing in a multi-channel world is where I have spent most of my career. My professional passion is utilizing data to drive actionable insights and creating lifecycle marketing programs to connect with the customer to drive revenue and profit.

At Redcats USA, I utilized customer data to optimize direct marketing efforts to drive incremental revenue while maintaining a flat marketing budget, ultimately increasing profit. Within the first year of joining Ralph Lauren, I implemented a new methodology for circulation and email planning and created a lifecycle marketing program that generated over $19 million in incremental revenue and $6 million in profit. My expertise also spans the Digital Media world where I have worked for over 15 years in planning and optimizing SEM, SEO, Affiliate, Retargeting and Social Media buying and campaign management.

My passion in life is world travel where I believe learning about and understanding different people and cultures is the key to personal growth and ultimately a more peaceful world.


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Lifecycle Marketing & CRM

Connect with your consumers at all stages of their journey. Utilize content and trigger marketing to create one-to-moment personalized interactions.

Professional Services - What I provide for your business

​​Check out my LinkedIn profile here.

Brand Building

Who are you as a brand? How are you perceived as a brand? Explore the confluence of these two questions to ensure your marketing efforts are on the right track.

sue@SBCMarketingSolutions.com

917-783-8954

The power of the right question.

Set a clear strategy based on business goals.

Insights to Action

Data can't do all the work. The key is to understand the data and provide actionable insights on how it can be utilized.

Marketing Consulting that connects Data, Intuition and Curiosity