Fractional CMO & Growth Advisory

Insights. Strategy. Execution. Transformation

I’m a marketing and digital executive who builds growth engines that materially change the trajectory of a business.

I’ve led full‑funnel transformation for brands like Lovesac, Ralph Lauren, Condé Nast, and Full Beauty Brands—driving 10X revenue growth, 25% lift in Customer Lifetime Value, and significant improvements in digital performance and omnichannel experience. I’m known for aligning product, technology, analytics, retail, and creative around a unified customer strategy, scaling high‑performing teams, and modernizing the systems and infrastructure that unlock sustainable, profitable growth. I bring a clear point of view, a strong operational backbone, and a track record of delivering results that show up in the P&L.

What I do.

Scaling Brands Through the Lifecycle of Growth or Renewal.

Insights

Move beyond "what happened" to "why it matters," uncovering the high-value customer behaviors hidden within your data.

Strategy

Architect an omnichannel roadmap that aligns your brand’s strengths with customer needs.

Execution

Don’t just plan; deploy. From modernizing and optimizing your media mix to engineering personalized trigger marketing, I drive immediate incremental revenue and LTV.

Transformation

Modernize your marketing and digital ecosystem—integrating AI, first-party data, and refined tech stacks—to build a sustainable, future-proof organization.

Let's Talk
Let's Talk

My Methodology: Turning Data Into a Growth Engine

Most brands are "data-rich but insight-poor." They have the information, but it isn’t in a place where it can be utilized. I follow a rigorous three-step process to ensure your data infrastructure supports your growth ambitions.

1. Data Unification & Hygiene (Getting it in a place)

Before we can scale, we must centralize. I audit your disparate data silos—Website Platform, POS, Meta, Email, Google Analytics, etc.—to create a "Single Source of Truth."

  • The Goal: Eliminate fragmentation and ensure every customer touchpoint is tracked and attributed correctly.

  • The Result: A clean, unified data warehouse ready for activation.

2. Insight Extraction (Making it Actionable)

Data can’t do all the work; it requires Insights to Action. I analyze your unified data to identify high-value customer segments, churn risks, and Media Mix opportunities.

  • The Goal: Move from "What happened?" to "What should we do next?"

  • The Result: A prioritized Growth Roadmap based on actual consumer behavior, not just intuition.

3. High-Velocity Execution (Driving the Growth)

Finally, we turn the key. We utilize your organized data to launch One-to-Moment personalized triggers, AI-driven lifecycle flows, and optimized performance media.

Underlying all of this

The Engine Room: MarTech Stack Optimization

"This methodology requires an elite engine. I don't just recommend tools; I optimize your technology stack to ensure your data isn't just stored—it's activated."

Professional Services: Strategy Built on Experience

  • 1. Fractional CMO & Strategic Leadership

    High-level marketing leadership without the full-time executive overhead. I partner with founders, CEOs and Boards to align marketing spend with long-term business goals, specializing in:

    Omnichannel Growth: Harmonizing the showroom/in-store experience with digital eCommerce.

    Marketing Budget Optimization: Auditing your current spend to ensure every dollar is tied to LTV and ROI.

    Team Building & Mentorship: Leveling up your internal marketing team by designing an organization right for your business and providing leadership to guide the team’s data literacy and strategic focus.

  • 2. Lifecycle Marketing & Modern CRM

    Moving beyond "batch and blast" to true "One-to-Moment" personalization. I help you own your audience in a privacy-first world.

    First-Party Data Strategy: Building a unified "Single View of the Customer" to drive repeat purchase behavior.

    Automated Trigger Programs: Designing sophisticated customer journeys that react to real-time behaviors.

    Retention & LTV: Reducing churn by identifying and nurturing your most valuable customer segments.

  • 3. Media Mix & MarTech Optimization

    Data is only valuable if it is actionable. I audit your technology stack and media mix to ensure your tools are talking to each other.

    Full-Funnel Media Management: Strategic oversight of CTV, AI, SEM, SEO, Affiliates, and Social Media.

    MarTech Stack Audits: Evaluating tools (Website Platforms, GA4, CDPs) to eliminate waste and improve data flow.

    Attribution Modeling: Moving past "last click" to understand the true impact of your marketing ecosystem (utilizing AI and Media Mix Models).

  • 4. Brand Building & Customer Insights

    Successful brands live at the intersection of data and intuition. I help you define who you are and, more importantly, how your customers perceive you.

    Customer Persona Development: Utilizing quantitative data to build qualitative customer profiles.

    Messaging Alignment: Ensuring your brand voice remains consistent across every digital and physical touchpoint.

Why SBC Marketing Solutions?

Senior marketing leadership—without the full-time overhead. I embed with growth-stage and turn-around companies to build strategy, lead teams, and drive measurable results.

I don’t just "manage" marketing; I drive enterprise value.

  • Proven impact of 10X business scaling with an Elite Pedigree. Over 25 years of leadership experience at Lovesac, Ralph Lauren, Ann Taylor, and Conde Nast means I apply the same rigor to your brand that powers global retail leaders.

  • Bridge the "Data-to-Growth" Gap. Most brands have data in silos; I get it into a place where it can be utilized by identifying actionable insights and optimizing your MarTech.

  • Omnichannel Expertise. In a multi-channel world, I unify the customer journey.

  • The Confluence of Data & Intuition. Data drives results, but retail is inherently emotional. I balance rigorous performance marketing with a deep curiosity for consumer behavior and brand soul.

Why Choose a Fractional Model?

  • Executive Pedigree: Gain the experience of a leader with over 25 years of experience transforming marketing in brands like Lovesac and Ralph Lauren without the full-time C-suite salary.

  • Speed to Market: Skip the 6-month executive search and start driving incremental revenue in weeks.

  • Objectivity: An outside-in perspective that prioritizes business goals over internal politics.

SUSAN E. BECKETT

Chief Marketing Officer  |  Fractional CMO  |  Board Advisor

New York, NY  •  (917) 783-8954  •  sue@sbcmarketingsolutions.com  •  linkedin.com/in/susanbeckett

Susan Beckett is a results-driven Chief Marketing Officer with more than 25 years of experience building growth engines for consumer brands. Her career spans luxury fashion, media, direct-to-consumer retail, and eCommerce — giving her a rare ability to connect brand strategy with measurable business outcomes. She is equally at home crafting a long-range omnichannel vision as she is rolling up her sleeves to optimize a performance media channel or redesign a CRM journey from the ground up.

Most recently, Susan served as SVP of Digital Marketing & eCommerce at Lovesac, where she built and led the marketing function from early-stage through hyper-growth — scaling the team from 4 to 30+ professionals and directing a $65M+ annual budget. Under her leadership, the brand achieved a 10X increase in total revenue across retail and digital channels, a 25% lift in Customer Lifetime Value, and triple-digit SEO traffic growth. She also spearheaded Lovesac's full omnichannel transformation, including the development of Lovesac.com and a proprietary quote-to-cart experience that delivered double-digit improvements in both conversion rate and customer satisfaction.

Prior to Lovesac, Susan held senior marketing leadership roles at Condé Nast, Ralph Lauren, Redcats USA, Ann Taylor, and L'Oréal — honing deep expertise in global CRM, advanced customer segmentation, loyalty strategy, and full-funnel performance marketing. At Ralph Lauren, she led international customer intelligence initiatives across retail, eCommerce, and outlet channels that accelerated direct-to-consumer revenue growth. At Condé Nast, she oversaw digital marketing for nine iconic editorial brands, driving subscription growth and pioneering engagement-focused CRM programs that achieved 10x improvements in open rates.

Susan's leadership philosophy is grounded in data & insights, customer-centricity, and cross-functional collaboration. She is known for building high-performing teams, creating marketing infrastructure that scales, and translating complex analytics into clear strategic direction. As a fractional CMO and consultant, she brings enterprise-grade marketing thinking — and a track record of execution — to brands that are ready to accelerate growth.

AREAS OF EXPERTISE

  • Omnichannel & eCommerce Strategy 

  • Full-Funnel Media & Performance Marketing

  • Brand Strategy & Positioning

  • Team Building & Organizational Leadership

  • CRM, Loyalty & Customer Retention

  • Data Analytics & Advanced Segmentation

  • P&L Management & Budget Optimization

  • Digital Infrastructure & Re-Platforming

RECOGNITION & THOUGHT LEADERSHIP

Susan is a recognized voice in the retail and eCommerce marketing community. She has been named one of the RIS Top Ten Movers and Shakers in Retail, a Signifyd Most Influential in eCommerce honoree, and one of The Lead's Top 60 Executives in Direct-to-Consumer. She is a sought-after speaker, having taken the stage at ETail, AdWeek Commerce Week, Adobe Summit, NRF, and Digital Commerce 360, among others.

BOARD & ADVISORY ROLES

  • Brighter Children — Advisory Board Chair  (2020–Present)

  • Nextrition — Advisory Board Member  (2021–October 2025)

EDUCATION

Binghamton University  |  B.S. Management, Marketing Concentration

What People Are Saying

“Sue is an exceptional CMO with a track record of leading teams across organizations and delivering results that matter. She brings real depth across brand, demand generation, technology, and data—and knows how to turn that into business impact quickly. She operates with urgency, sharp judgment, and a relentless focus on what actually moves the needle. Just as importantly, she leads with clarity and care, building alignment across teams and threading marketing directly into the metrics that matter.”

Parinaz Vahabzadeh
Founder/CEO
Blue Boat Data

“I was lucky enough to report to Sue for three years during her tenure at Lovesac, where she led the digital marketing and eCommerce teams. Sue isn't just a strong leader...she's the kind of manager who made you want to show up every day and give your best. She leads by challenging her teams to understand the "why" and to always be curious. The tagline we lived by was, "What Would Sue Say?"!

I learned so much just by watching how she spoke with others, negotiated deals, approached decision making and handled challenges with class and confidence. Sue taught me how to translate data into insights that drive meaningful business results. Under her leadership, our team not only elevated the user experience on the website but also unlocked new revenue opportunities and strengthened our overall digital strategy.

In my 30+ years of working, Sue is the leader who has inspired me the most. She consistently encouraged me to grow and challenged me in ways that made me better person, and always made time to support and mentor those she worked with.

Any organization would be fortunate to have a leader with Sue’s talent, integrity, and vision.”

Stephanie B
Director, UI/UX Design and Research at Lovesac

“After working with Sue for many years, both at Ralph Lauren and at Full Beauty Brands, I’m 100% confident that she’s an invaluable asset to any company. She’s a results oriented leader who quickly and seamlessly generates more sales through the marketing initiatives that she leads. Our department at Ralph Lauren was in great need of her leadership, her comprehensive experience in direct marketing and her business acumen. She was able to turn things around within a matter of months, so I’m deeply grateful to have had her join our team. Among many other things, Sue taught me how to be a better leader, how to make decisions fast, how to focus on results and how to quickly get things done, even in the midst of crisis. On a personal level, all those she worked with appreciated her honesty, her down to earth attitude and her loyalty for her team.”

Mihaela Akers 
Director, Global Customer Intelligence and Experience Management at Ralph Lauren